留學(xué)文書寫作范例－市場營銷（個人陳述）

Personal Statement

Program Applied: Marketing Management

In a highly competitive environment, the ability to create competitive edges over one’s adversaries and to achieve ultimate victory in fierce competitions depends not so much on materials resources as on the mental factors of intelligence and concepts. Those concepts that can lead to new visions and perspectives and those approaches that can effectively solve problems will have the greatest value. The overriding factor which ensures the eventual materialization of new concepts and gives rise to effective approaches is management. As a branch of applied science, the science of management has crucial value not only for developing countries like China which are making uttermost efforts to catch up with the developed countries, but also for the leading multinational giants in the developed countries themselves. For a person like me who has decided to pursue marketing management as my career objective, to sharpen my intellectual caliber, to understand the essence of management and to grasp important skills of management have become my greatest aspiration.

As a Master’s student specializing in marketing and enterprise strategies, I am very proud to report that I have made some encouraging research achievements. Of the two research papers that I wrote concerning strategic development of enterprises—Enterprise Strategic Alliance Based on Resource Complementarity and The Strategic Orientation and Countermeasures for Chinese Enterprises in International Operations in the New Millennium, the former has been published by Economic Tribune in Sept. 2002 and the latter has been accepted for publication by China Economists in Feb. 2003. These two research papers are the fruition of my active involvement in a research project named Study on Chinese Enterprises’ Cooperation-Competition Mo

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