喬布斯的演講技巧

　　Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the most extraordinary speakers and cooperators in America.

　　但凡看過(guò)Steve Jobs的主題演講的人都覺(jué)得，他是全美最棒的演說(shuō)家，最了不起的合作伙伴。

　　-Who does the best job of that in the world?

　　-這個(gè)行當(dāng)里誰(shuí)最牛?

　　Well, most presenter simply convey information, Jobs inspires.

　　多數(shù)演講者只是簡(jiǎn)單地傳達(dá)信息，喬布斯的演講卻能點(diǎn)燃激情。

　　I'm Camine Gallo. And today I'll walk you to several key techniques that Steve Jobs uses to electrify his audience, the relevants you can adopt for your very next presentation.

　　我是卡邁恩·加洛，今天我將帶領(lǐng)你們領(lǐng)略喬布斯的演講藝術(shù)，教您如何在演講中化腐朽為神奇。

　　-Welcome to Mac world 2008. We got some great stuffs for you.

　　-歡迎來(lái)到2008蘋果大會(huì) 今天要給大家?guī)��?lái)非同凡響的新產(chǎn)品

　　-There's clearly something in the air today.

　　-有沒(méi)有感受到它們的"小宇宙"即將爆發(fā)?

　　With those words Jobs open Mac Pro 2008, setting the theme for his presentation and hitting the major announcement of the day by launching the ultra thin Mac book air. Whether it's the notebook or the Iphone, Jobs unveils a single headline that set the theme.

　　喬布斯開(kāi)場(chǎng)的寥寥幾句就揭示了大會(huì)主題 營(yíng)造出了Mac book air的發(fā)布氛圍。不管是發(fā)布Mac book還是iPhone 喬布斯只用簡(jiǎn)單的一句話就點(diǎn)明了主題——

　　-Today Apple is going to reinvents the phone.

　　-今天 蘋果將掀起一場(chǎng)手機(jī)革命!

　　Once you identify a theme, make sure it’s clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So let's say your sales manager introducing a new software tool that helps your team generate track and share sales leads. You might kick off a meeting this way: Good Morning! Thanks for coming. I know you'll be really excited about this. Today we'll make it easier for you to make a quota. That's the headline: easier to make a quota. It's memorable, and it sets the direction for the rest of the meeting. It gives your audience a reason to listen.

　　一旦你確立演講主題，整個(gè)演講就要清晰地圍繞這個(gè)主題來(lái)展開(kāi)。例如，要在員工大會(huì)上推廣一款追蹤銷售數(shù)據(jù)的軟件。你可以這樣開(kāi)場(chǎng):早上好，感謝大家參加會(huì)議。我知道大家都很期待，讓我們直奔主題：如何輕松完成工作配額。如何完成工作配額，這個(gè)主題令人印象深刻。而且接下來(lái)怎么說(shuō)一目了然 相信聽(tīng)眾會(huì)非常樂(lè)意傾聽(tīng)下去。

　　-I got four things I'd like to talk about with you today. So let's get started. Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between. Here's an example.

　　-今天我有4項(xiàng)成果要與大家分享...演講開(kāi)始 喬布斯列出一個(gè)大綱，并明確告訴聽(tīng)眾每個(gè)部分何時(shí)開(kāi)始，何時(shí)結(jié)束。例如：

　　-So that's time capsule, a perfect companion to leopard.

　　-這就是Time Capsule，完美的系統(tǒng)伴侶。

　　-And that's the first thing I wanna share with you this morning.

　　-這是我要發(fā)布的第一款產(chǎn)品。

　　The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like "extraordinary", "amazing" and "cool". He is passionate, enthusiastic and it shows.

　　為了讓聽(tīng)眾不會(huì)半路跟丟，大綱會(huì)是一個(gè)不錯(cuò)的選擇。它就像路標(biāo)指引著聽(tīng)眾緊跟你的步伐。在喬布斯的演講中，你還會(huì)聽(tīng)到這樣一些詞:非同凡響、華麗麗、酷畢了。這些詞匯充分展現(xiàn)了他的興奮與激動(dòng)。

　　-Incredible, unbelievable, awesome, extraordinary year for Apple.

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